
Most of us are pretty tired of 2007 recaps, but if you'll indulge this one, it sets up what MSN users might see in 2008.
Last year, often because so many of you took the time to write to ask for changes and improvements, we made many. Among them: a wider homepage; more coverage of good news, average people, animals, books and conservative issues at MSN Extra; better protection from phishers; broader coverage on MSN Latino; a breaking-news banner; bolstered search functionality; and a deeper range of content partners.
So what does this year hold?
Roger of West Seneca, N.Y., wrote to say he likes MSN just the way it is. "Don't fix it," he implores. "Too many Web sites think that they always have to mix it up, change it and add too much stuff to the screens (like Nascar.com), and all they do is make the screen look so busy with info that it's hard to follow. I love just the way you are."
Indeed, Roger has put his finger on what's so difficult in an evolving medium. Change is inevitable, but too much change is anathema. This year, you'll see us trying to walk that fine line by introducing enhancements on some features and layouts that don't mess too much with a good thing. Beyond that, some further improvements will involve the site's infrastructure, allowing us greater creativity and flexibility.
I see the word "infrastructure" and my eyes glaze over a bit. But seasoned content editors know how important publishing functionalities are to giving you a breadth of stories and features that help you stay informed and engaged.
At msnbc.com, our news partner, change to its infrastructure was part of its November redesign of the homepage and section fronts; many of those changes were spurred by feedback from users like you. Next at msnbc.com come updates to the main article pages — all changes intended to enhance the experience.
At MSN, big events factor into the daily content package, from coverage of our nation's political scene at MSN Election Guide to the Beijing Games at NBCOlympics.com. Relationships to social network Facebook, video aggregator Hulu and customizable radio station Pandora suggest an integrated approach more in alignment with the way content infiltrates our lives. This week, at the Consumer Electronics Show in Las Vegas, Chairman Bill Gates provided some insights into that future, from the Microsoft perspective.
Some of this may sound a bit too futuristic to some of you. For instance, Frank of Santa Clara, Calif., simply wants more photos on our stories; Twylamay of Lebanon, Ind., wants a daily recipe; and C.S. of Salem, Ore., would like links to this letters-to-the-editors forum as a "prominent, permanent part of your homepage."
We read all of your suggestions and when possible try to incorporate them into refined packaging. While Roger might not want us to change anything, each of those ideas has merit.
While resistance to change is common, it's an integral and unavoidable part of today's digital environment. At first blush, sometimes advancements seem cockamamie — like reliance on a Model T or a microwave. Soon, however, people see the advantages of such inventions. And like a VCR, even if you can't figure out how to stop the clock from blinking, you can still use the device for its key purpose.
That's what we plan for the MSN homepage in 2008: features that are helpful and enriching, but not annoying to the majority of our users.
Many of our changes are under way, but others may still benefit by incorporating some of your ideas. Keep them coming by using the box atop this page at the right.
Thank you for your feedback.
We appreciate and welcome all perspectives that help us refine the site. Due to volume of comments received, however, we are unable to respond individually.