Mike "The Situation" Sorrentino is a meticulously groomed, highly fashionable, in-shape male who has a huge following in the gay community (see him). But despite the assertions of other "Jersey Shore" cast members, Sorrentino insists that he's not gay (who's saying otherwise?). In fact, The Situation is reportedly furious at his cast mates for spreading the gay rumors, as he thinks it could hurt his brand-endorsement deals (like what?).
